Why the Raven? Why the Mark?

The Bird

In human mythology the Corvidae family of birds (or crows in common English), are both reviled and revered. The bird is believed to be an omen of death and the creator of the Earth, maker of wind, sun, and stars. But as creatures in nature they are a mere marvel. They have an uncanny intelligence to solve complex problems—even outwitting humans at times. These highly intelligent birds figure out complex problems in unfamiliar situations. Their wit and sense of fun, touched with a bit of mischief, is amazing. Watching them roll around in the air doing aerial acrobatics is a thrill. When it comes to survival, they are resourceful and work cooperatively with other animals. Their relationship with predators, especially wolves, is legendary. The natural environment is an important part of our lives, and we like associating our work with this intelligent being. This BBC documentary shows you why we admire this amazing Corvidae family.

The Mark

For a short word, “mark” is loaded with meaning. As a noun it can mean: a small surface with a different color; a line, figure, or symbol; a level or stage that is significant; an indication of a quality or feeling; characteristic property or feature; a place to start a race; a point awarded for a correct answer or test; an emblem used to identify early printers; and finally, a target. As a verb it can mean: to make visible an impression; write a word for identification; show a position, select or describe someone in a role or class; an indication of something significant or important; acknowledgment of an honor; and finally in sports, staying close to an opponent to prevent him or her from getting the ball. A printer's mark, device, emblem or insignia was a symbol used as a trademark by early printers starting in the 15th century.

We felt this combination represents a number of things that reflect the work we do and the way we work.