Shop Talk: Copy

Three Simple Rules for Submitting Copy

If you are generating the copy for your project, the way you send it to us can save you money and insure we’ll meet your deadline. The more final the copy the less time we have to spend in reformatting text or correcting errors and the more creative time we’ll have to make your piece shine. We’re not suggesting there won’t be any back and forth during production, only that following these simple rules will make the process a lot smoother and the ultimate product better. 

1. Final Copy If at All Possible: We know with deadlines breathing down your neck, you just want to get things going! So do we! But taking the time up front to have final copy will mean that you’ll not have to be frantically making changes (some we guarantee you won’t like) in the middle of production. If draft layouts are required for the project, we can use greeking (dummy text). Doing this has the added advantage of giving you an idea of how long the piece should be — yet another way we can save time. 

2. In-house Review: Make sure that whoever needs to review and approve the final copy does so before it comes to us. Substantial changes at the design layout stage is time consuming and costly. If we know ahead of time, we will copyedit and proofread the copy before it hits the designer’s desk.

3. Batch Your Changes: One email is better than many emails with individual changes. Emailing us bits and pieces of copy separately is confusing for us and leaves more room for errors that have to be fixed after the layout is done. Take the time to pull all the copy together into one document and send it to us in one email or on one CD disk. The time you take here will be less time (and money) on our end. See the How WorkSheet on "Handling Copy" here.