Vermont Association of Area Agencies on Aging (V4A)
V4A represents multiple agencies on aging around the state. Their new director saw that the organization needed a logo and branding system that allowed the association to have its own identity so as not to be confused with any of the individual area agencies, which have their own logos.
Using the V4A acronym, we developed a typographical approach that symbolizes the networking and overlapping relationships between all of the area agencies, yet also had its own unique identity. We took special care to have the logo be easily read by folks with visual disabilities in both font and color.