Shop Talk: Social Media Metrics, Know What Works

Shop Talk: Social Media Metrics, Know What Works

The pressure to keep up with the demands of social media is intense and at times nerve wracking.And then there are those dark moments when you wonder, is anyone even paying attention? Your staff may be furiously Tweeting every hour or scrambling to get that e-newsletter out every week, but unless you have some measurement of whether these things are really connecting to people, they are, to put it bluntly, a waste of staff time. This article is certainly not exhaustive, but perhaps it will get you thinking. 

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Spark & Curiosity: Animals in the Workplace

Spark & Curiosity: Animals in the Workplace

Both Linda (the other half of RavenMark) and I are task obsessed so we can sit at our desk for hours and not realize it. Bad, we know. Our dogs, however, come to the rescue. Hence Bodi’s nudge in the afternoon. She gets me up, and we walk outside. Spend some time throwing a ball, walking around the garden, whatever, it is time away from the desk. A moment to rest my eyes and mind.

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The Buzz: Harvard Forest Scientists Tee Off with Golf Course Experiment

The Buzz: Harvard Forest Scientists Tee Off with Golf Course Experiment

Why would a neglected golf course be of interest to the scientists at Harvard Forest? The answer, 70-acres of open grassland. Transforming the unused Petersham Country Club golf course into a working agricultural landscape is the lead story in Harvard Forest’s newly released 2015-2016 Biennial Report. The site, which has been divided into 10-by-10-meter, long-term study plots, is where Harvard Forest’s Woods Crew together with a team of scientists, conservation groups, and farmers are studying how a working landscape where cattle gaze, trees are harvested, and hay is cut effects plants, soil, and wildlife. 

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